About Us
About -SAFIRE BOUTIQUE
Safire Boutique is a premier luxury brand dedicated to redefining glamour through innovation, craftsmanship, and empowerment.
Founded with a vision to merge artistry and modern elegance, Safire creates statement pieces that embody confidence, sophistication, and individuality. From its beginnings in handcrafted crystal swimwear to its evolution into fashion-wellness inspired designs, Safire continues to champion timeless beauty and bold self-expression.
About the Designer & Founder
Meet Sofia Liu, the visionary founder of SAFIRE BOUTIQUE—a woman whose journey from international beauty pageant competitor to fashion designer reflects her confidence, creativity, and unshakable resilience.
From her early days on the world stage to launching Safire in Shanghai, Sofia has always believed that real beauty radiates from within.
Now relaunching Safire in Sydney, she draws inspiration from Australia’s vibrant coastal energy and artistic spirit. Her mission is to redefine luxury through mindful design and the growing movement of fashion wellness — where style is infused with purpose.
For Sofia, Safire is more than a brand; it’s a celebration of women’s strength, elegance, and individuality — an invitation to step into your inner power with grace and authenticity.
Where Glamour Evolves, Innovation Inspires, and Empowerment Shines.