About Us

About -SAFIRE BOUTIQUE

Safire is a luxury fashion and lifestyle brand dedicated to redefining glamour through innovation, craftsmanship, and empowerment. Founded with a vision to mergeartistry and modern elegance, Safire creates statement pieces that embody confidence, sophistication, and individuality. From its beginnings in handcrafted crystal swimwear to its evolution into fashion-wellness inspired designs, Safire continues to champion timeless beauty and bold self-expression.

 

About the Designer & Founder

Meet Sofia Liu, the visionary behind SAFIRE BOUTIQUE — a woman whose journey from international model to designer embodies confidence, creativity, and resilience. From her beginnings on the world stage to launching Safire in Shanghai, Sofia has always believed that true beauty shines from within.

Now relaunching Safire in Sydney, she draws inspiration from the vibrant energy of Australia’s oceans and artistic spirit. Her mission is to redefine luxury through mindful design and the rising movement of fashion wellness — where style meets purpose.

For Sofia, Safire is more than a brand; it’s a celebration of women’s strength, elegance, and individuality — an invitation to embrace your inner power with grace and authenticity.

SAFIRE- Redefining Glamour, Innovation, Empowerment